About TUF

About TUF

TUF is a leading social and emotional learning content company that has revolutionized the way students and student-athletes learn through motivating, interactive and impactful curriculum.

TUF engages, motivates, teaches and inspires!

Why we do what we do

We love helping kids! Most educational programs focus on academics and IQ, but the number one indicator of success in life is EQ, social and emotional intelligence. TUF provides students with those skills they need right now to be successful in life.

How we do it

TUF has a unique approach! Sports. We use sports as a springboard to engage student-athletes, keep their attention and build their character from the inside out. Testimonial videos from athletes and coaches are skillfully combined with a variety of quizzes, games, and open ended questions to keep your students both visually and instructionally engaged.

We speak their language

We use real talk! While the content is developed by academic experts, TUF Talk is written in the language of today’s youth. Each lesson is guided by a TUF instructor who ties the content together with enthusiasm and entertainment. We front-load students with social, emotional and moral intelligence they need to do better in school and in life.

We help coaches get to know their athletes

There is no hiding here! We track each student’s progress through courses and individual lessons. We also provide pre and post evaluations to show growth in the TUF life skills curriculum.

Our Values

We like to compete

We want to be the best at what we do. We are always striving and learning new ways to make our product the best.

We love our customers

We want your feedback! We are on the same team and want to help you “win” with your students.

We are a team

We have each other’s backs. We enjoy collaborating, working together, eating together and socializing together with our families outside of the office walls.

We want to change the world

When we can reach the heart of young person, it will not only change them, but will potentially change their parents, siblings, peers, and all those around them.

We tell it like it is

There is no beating around the bush these days. We are committed to getting in the trenches to learn what kids are currently facing in today’s crazy social media-driven world., so we can front-load them with the most effective curriculum.

Our Team

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“If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.” – Michael Jordan

Our mission: to equip and empower today’s youth with the tools needed to reach their full potential and succeed in life. We believe that every kid can be “TUF.”

- Train Up First 2017

Our mission: to equip and empower today’s youth with the tools needed to reach their full potential and succeed in life. We believe that every kid can be “TUF.”

- Train Up First 2017